Brand choice under perceived uncertainty : development and testing of a multiattribute choice model

Bibliographic Information

Brand choice under perceived uncertainty : development and testing of a multiattribute choice model

Kristian Möller

(Helsingin Kauppakorkeakoulun julkaisuja, B ; 25)

Helsingin Kappakorkeakoulun, 1977

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Note

Bibliography: p. 134-141

Related Books: 1-1 of 1

Details

  • NCID
    BA35696200
  • ISBN
    • 9516991467
  • Country Code
    fi
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Helsinki
  • Pages/Volumes
    viii, 154 p.
  • Size
    21 cm
  • Parent Bibliography ID
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