Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Author(s)
Bibliographic Information
Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
(Helsingin Kauppakorkeakoulun julkaisuja, B ; 25)
Helsingin Kappakorkeakoulun, 1977
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Note
Bibliography: p. 134-141