The circuit of mass communication : media strategies, representation and audience reception in the AIDS crisis

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書誌事項

The circuit of mass communication : media strategies, representation and audience reception in the AIDS crisis

David Miller ... [et al.]

Sage, 1998

  • : pbk

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注記

"Glasgow Media Group"

Includes bibliographical references (p. [231]-241) and index

内容説明・目次

内容説明

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

目次

Introduction - Jenny Kitzinger and David Miller The AIDS Public Education Campaign, 1986-90 - David Miller and Kevin Williams News Variations - Peter Beharrell AIDS and Television News - David Miller and Peter Beharrell AIDS on Television - David Miller Form, Fact and Fiction Sourcing AIDS News - David Miller and Kevin Williams Producing AIDS News - Kevin Williams and David Miller Media Impact on Public Beliefs about AIDS - Jenny Kitzinger Resisting the Media - Jenny Kitzinger The Extent and Limits of Media Influence AIDS, the Policy Process and Moral Panics - David Miller and Jenny Kitzinger Conclusion - Jenny Kitzinger and David Miller

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