Health behavior and health education : theory, research, and practice
Author(s)
Bibliographic Information
Health behavior and health education : theory, research, and practice
(Jossey-Bass health series)
Jossey-Bass, c1997
2nd ed
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional.
--American Journal of Health Promotion The contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.
by "Nielsen BookData"