Competitive strategies in the pharmaceutical industry
Author(s)
Bibliographic Information
Competitive strategies in the pharmaceutical industry
AEI Press, 1996
- : cloth
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"The AEI Press, publisher for the American Enterprise Institute"
Includes bibliographical references and index
Description and Table of Contents
Description
Explores the pricing of pharmaceutical products in domestic and international markets; forces affecting competition in world markets; how competition affects risks to research and development; and the ways in which cost-effective research and information are used to promote pharmaceuticals.
by "Nielsen BookData"