Marketing

Author(s)

• Nieschlag, Robert
• Dichtl, Erwin
• Hörschgen, Hans W.

Bibliographic Information

Marketing

von Robert Nieschlag, Erwin Dichtl, Hans Hörschgen

Duncker & Humblot, c1997

18., durchgesehene Aufl

Note

Includes bibliographical references and index

Details

• NCID: BA35799247
• ISBN:
  • 3428087852
• Country Code: gr
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Berlin
• Pages/Volumes: xx, 1116 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.G4
  • DC : 658.8/001/84
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Management