Customers for life : how to turn that one-time buyer into a lifetime customer
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Bibliographic Information
Customers for life : how to turn that one-time buyer into a lifetime customer
Pocket Books, 1991
- : pbk.
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Description and Table of Contents
- Volume
-
: pbk. ISBN 9780671021016
Description
HOW GOOD DO YOU WANT TO BE? It's a well-known fact among major executives: Carl Sewell turns onetime buyers into lifetime customers. Now, with this straightforward guide to entrepreneurial excellence, you can too. It all begins with Sewell's Ten Commandments of Customer Service, garnered from years of experience, and an approach to salesmanship that works across the board -- from how to underpromise and overdeliver to Japanesing them by making their systems your own. Whether you're in a large corporation or just starting out, Sewell's proven methods will invigorate your enterprise -- and your future -- as you learn how to gain "Customers For Life."
Using principles that built his auto sales into a $450 million business and made him the top luxury automobile dealer in the country, Sewell gives you a carefully detailed plan to help you go that extra mile on your road to success. Turn your employees into service superstars, get good service tips from the customer, and develop advertising that's right for you. It's all here in the book that shows you how to keep them coming back for more.
- Volume
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ISBN 9780671747954
Description
A successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back.
by "Nielsen BookData"