Library public relations, promotions, and communications : a how-to-do-it manual
Author(s)
Bibliographic Information
Library public relations, promotions, and communications : a how-to-do-it manual
（How-to-do-it manuals for libraries / series editor, Bill Katz, no. 75）
Neal-Schuman Publishers, c1997
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Note
Includes bibliographical references (p. [203]-204) and index
Description and Table of Contents
Description
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
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