Unleashing the killer app : digital strategies for market dominance

著者

書誌事項

Unleashing the killer app : digital strategies for market dominance

Larry Downes, Chunka Mui

Harvard Business School Press, c1998

  • : pbk.

大学図書館所蔵 件 / 全22件

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注記

Includes bibliographical references (p. 225-227) and index

内容説明・目次

巻冊次

ISBN 9780875848013

内容説明

When technologies, products, and services converge in radical, creative new ways, a killer app emerges - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. "Unleashing the Killer App" provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization - and perhaps even release one.
巻冊次

: pbk. ISBN 9781578512614

内容説明

Now in paperback, this is a "Business Week" bestseller! Over 100,000 hardcover copies sold! When technologies, products, and services converge in radical, creative new ways, a killer app can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Companies large and are swiftly attempting to remake themselves into organizations that nurture killer apps and successfully translate their digital strategy into market dominance.With "Unleashing the Killer App", Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors: identify the twelve fundamental design principles for building killer apps; illustrate these principles with classic stories from history and examples from a wide range of industries that have successfully developed killer apps; examine the economic consequences of the diminishing transaction costs in cyberspace; and, describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, and change the product line. "Unleashing the Killer App" provides the tools, the techniques, and the proof that you need to incubate - perhaps even release - the killer app within your organization.

目次

Foreword by Nicholas Negroponte Preface Introduction Acknowledgments Part 1-Digital Strategy The Killer App The New Economics Digital Strategy Part 2-Designing the Killer App Reshaping the Landscape Building the New Connections Redefining the Interior Part 3-Unleashing the Killer App Digital Strategy in Practice Redefine the Problem The New Operating Model Lighting Out for the Territories Appendix 1-World Wide Web Addresses Notes Bibliography Index About the Authors

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