Successful advertising : key alternative approaches : a management handbook of worldwide principles

Author(s)

• Davis, Martyn P.

Bibliographic Information

Successful advertising : key alternative approaches : a management handbook of worldwide principles

Martyn P. Davis

Cassell, 1997

• : hbk
• : pbk

Note

Includes index

Details

• NCID: BA35918062
• ISBN:
  • 0304700967
  • 0304700975
• LCCN: 98119894
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 141 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Management