Tourism marketing
著者
書誌事項
Tourism marketing
（Tourism and hospitality management series）
International Thomson Business Press, 1997
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注記
Includes bibliographical references (p. [283]-285) and index
内容説明・目次
内容説明
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.
目次
- The tourism marketing environment
- tourism marketing management
- consumer and buyer behaviour
- marketing research
- tourism marketing planning
- the marketing mix
- the tourism product
- pricing
- communication mix
- distribution
- human resources
- international tourism marketing.
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