Business Communication : process and product
Author(s)
Bibliographic Information
Business Communication : process and product
Wadsworth Pub. Co., c1994
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Note
Includes bibliographical references (p. 539-544) and index
Description and Table of Contents
Description
This comprehensive text introduces students to business writing and oral communication. It includes end-of-chapter questions, exercises and problems. Features include: graphics: process visualiser to show how the writing process applied to model documents; and real documents and inside information from leading companies.
Table of Contents
- Part One: Communication Foundations
- The Communication Process
- Listening and Intercultural Communication
- Part Two: The Process of Writing
- Analyzing, Anticipating and Adapting
- Researching, Organizing, and Composing
- Revising, Proofreading, and Evaluation
- Part Three: Letters and Memos
- Direct Letters
- Direct Memos
- Negative News
- Persuasive and Sales Messages
- Goodwill and Special Messages
- Part Four: Reports and Proposals
- Report Planning and Research
- Report Organization and Presentation
- Typical Business Reports
- Proposals and Formal Reports
- Part Five: Presentation Skills
- Speaking Skills
- Employmant Messages.
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