Business communication : principles and processes
著者
書誌事項
Business communication : principles and processes
Harcourt Brace Jovanovich College Publishers, c1993
2nd ed
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注記
Includes index
内容説明・目次
内容説明
This comprehensive, process-oriented presentation of written and oral business communication contains a built-in grammar, punctuation and mechanics reference for students. It provides clear, concise explanations of all types of communication and numerous examples so students have ample opportunity to apply newly learned principles. Boxed interviews with business professionals highlight how various forms of communication are used beyond the classroom. Case studies at the end of each section pose real-life business dilemmas to students, showing them that good communication can take a variety of forms. Information on multicultural communication emphasises the importance of adapting to the global marketplace.
目次
- Communication Principles and Processes
- Writing and Receiving Business Documents
- Business Letters
- Memorandums
- Reports
- Employment Communication
- Oral Communication Principles and Processes
- Cases
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