Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
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Bibliographic Information
Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
（Financial Times/Pitman Publishing）
Pitman, 1997
- : pbk
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Note
Bibliography: p.177-181
"In association with IBM United Kingdom Ltd. and Surrey European Management School, University of Surrey."
