Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
著者
書誌事項
Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
（Financial Times/Pitman Publishing）
Pitman, 1997
- : pbk
大学図書館所蔵 全6件
注記
Bibliography: p.177-181
"In association with IBM United Kingdom Ltd. and Surrey European Management School, University of Surrey."