Exploring marketing research

Author(s)

• Zikmund, William G.

Bibliographic Information

Exploring marketing research

William G. Zikmund

（The Dryden Press series in marketing）

Dryden Press, c1997

6th ed

Note

Includes index

Details

• NCID: BA36092638
• ISBN:
  • 003018763X
• LCCN: 95083875
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth, Tex. ; Tokyo
• Pages/Volumes: xxvii, 739 p.
• Size: 27 cm
• Classification:
  • DC21 : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950