The economic effects of advertising

Author(s)

Bibliographic Information

The economic effects of advertising

Neil H. Borden

University Microfilms International, 1975

  • pt. 1
  • pt. 2

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Note

Reprint of the ed. published by R. D. Irwin, Chicago, 1942

Includes bibliographical references and index

Details

  • NCID
    BA36186232
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, MI
  • Pages/Volumes
    2 v. (xl, 988 p.)
  • Size
    23 cm
  • Classification
  • Subject Headings
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