The Americanisation of European business : the Marshall Plan and the transfer of US management models
Author(s)
Bibliographic Information
The Americanisation of European business : the Marshall Plan and the transfer of US management models
（Routledge international studies in business history, 5）
Routledge, c1998
- : hard
- : pbk
- Other Title
-
Americanization of European business
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Note
A collection of 12 papers by international authors
Includes bibliographical references and index
Description and Table of Contents
Description
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Table of Contents
- Chapter 1 THE MARSHALL PLAN AND THE TRANSFER OF US MANAGEMENT MODELS TO EUROPE, Ove Bjarnar, Matthias Kipping
- Chapter 2 FROM BUSINESS REFORM PROGRAMME TO PRODUCTION DRIVE, Jacqueline McGlade
- Part 1 TRANSFER MECHANISMS AND CHANNELS
- Chapter 3 THE EUROPEAN PRODUCTIVITY AGENCY, Bent Boel
- Chapter 4 'OPERATION IMPACT', Matthias Kipping
- Chapter 5 US-OWNED MANUFACTURING AFFILIATES AND THE TRANSFER OF MANAGERIAL TECHNIQUES, John H. Dunning
- Chapter 6 THE REGIONAL DISSEMINATION OF AMERICAN PRODUCTIVITY MODELS IN NORWAY IN THE 1950s AND 1960s, Rolv Petter Amdam, Ove Bjarnar
- Part 2 THE TRANSFER PROCESS
- Chapter 7 AMERICANISATION BEYOND THE MASS PRODUCTION PARADIGM, Jim Tomlinson, Nick Tiratsoo
- Chapter 8 AMERICANISATION AND THE 'SWEDISH MODEL' OF INDUSTRIAL RELATIONS, Henrik Glimstedt
- Chapter 9 THE LIMITS OF AMERICANISATION AND THE EMERGENCE OF AN ALTERNATIVE MODEL, David W Ellwood
- Part 3 THE TRANSLATION AND TRANSFORMATION
- Chapter 10 AN AMERICANISED COMPANY IN GERMANY, Christian Kleinschmidt
- Chapter 11 SELECTIVE ADAPTATION OF AMERICAN MANAGEMENT MODELS, CailluetLudovic
- Chapter 12 LEARNING FROM AMERICA, Ruggero Ranieri
- INDEX
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