Leveraging the corporate brand

Author(s)

• Gregory, James R.
• Wiechmann, Jack G.

Bibliographic Information

Leveraging the corporate brand

by James R. Gregory with Jack G. Wiechmann

NTC Business Books, c1997

Note

Includes bibliographical references and index

Details

• NCID: BA36337950
• ISBN:
  • 0844234443
• LCCN: 96048113
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xiv, 233 p.
• Size: 24 cm.
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Marketing -- Management