Public relations : strategies and tactics

著者

• Wilcox, Dennis L.
• Ault, Phillip H.
• Agee, Warren Kendall

書誌事項

Public relations : strategies and tactics

Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee

Longman, 1997

5th ed.

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.

目次

Part 1: Role:1. What is Public Relations? 1. The Evolution of Public Relations. 2. Ethics and Professionalism. 3. The Individual in Public Relations. 4. Public Relations Departments and Firms. Part 2: Process: 5. Research. 6. Program Planning. 7. Communication. 8. Evaluation. Part 3: Strategy: 9. Public Opinion and Persuasion. 10. The Audience and How to Reach It. 11. Public Relations and the Law. Part 4: Application: 12. Corporations. 13. Politics and Government. 14. International Public Relations. 15. Membership Organizations. 16. Social, Cultural and Health Agencies. 17. Education. 18. Entertainment, Sports and Travel. Part 5: 19. The Internet and other New Technologies. 20. Written Tactics. 21. Spoken Tactics. 22. Visual Tactics. 23. A Public Relations Glossary. Bibliography. Credits. Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA36347524
• ISBN:
  • 0321015479
• LCCN: 97009228
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxiv, 584 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HM263
  • DC21 : 659.2
• 件名:
  • LCSH : Public relations
  • LCSH : Public relations -- United States