Public relations : strategies and tactics
著者
書誌事項
Public relations : strategies and tactics
Longman, 1997
5th ed.
大学図書館所蔵 全4件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.
目次
Part 1: Role:1. What is Public Relations? 1. The Evolution of Public Relations. 2. Ethics and Professionalism. 3. The Individual in Public Relations. 4. Public Relations Departments and Firms. Part 2: Process: 5. Research. 6. Program Planning. 7. Communication. 8. Evaluation. Part 3: Strategy: 9. Public Opinion and Persuasion. 10. The Audience and How to Reach It. 11. Public Relations and the Law. Part 4: Application: 12. Corporations. 13. Politics and Government. 14. International Public Relations. 15. Membership Organizations. 16. Social, Cultural and Health Agencies. 17. Education. 18. Entertainment, Sports and Travel. Part 5: 19. The Internet and other New Technologies. 20. Written Tactics. 21. Spoken Tactics. 22. Visual Tactics. 23. A Public Relations Glossary. Bibliography. Credits. Index.
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