Mediamaking : mass media in a popular culture
Author(s)
Bibliographic Information
Mediamaking : mass media in a popular culture
Sage Publications, c1998
- : hbk
- : pbk
- Other Title
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Media making : mass media in a popular culture
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Note
Includes bibliographical references (p. 409-421) and index
Contents of Works
- Preface
- Making sense of media
- Narratives of media history
- Media people and organizations
- Media and money
- Meaning
- The interpretation of meaning
- Ideology
- Producing identities
- Consuming the media
- Media and behavior
- Debates over media effects
- Media and politics
- The media and the public
- Normative theories of the media
- Media Globalization
- About the authors
Description and Table of Contents
Description
Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society.
MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media's relation to behaviour, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.
Table of Contents
PART ONE: PLACING THE MEDIA
Media in Context
Narratives of Media History
Media People and Organizations
Media and Money
PART TWO: MAKING SENSE OF THE MEDIA
Meaning
The Interpretation of Meaning
Ideology
PART THREE: THE POWER OF THE MEDIA
Producing Identities
Consuming the Media
Media and Behavior
Debates over Media Effects
PART FOUR: MEDIA AND PUBLIC LIFE
Media and Politics
The Media and the Public
Normative Theories of the Media
Media Globalization
by "Nielsen BookData"