The portable MBA in marketing

Author(s)

• Schewe, Charles D.
• Hiam, Alexander

Bibliographic Information

The portable MBA in marketing

Charles D. Schewe, Alexander Watson Hiam

（The portable MBA series）

J. Wiley, c1998

2nd ed

Note

Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992

Bibliography: p. 475-477

Includes index

Details

• NCID: BA3634979X
• ISBN:
  • 0471193674
• LCCN: 97038520
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 497 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA20687079