The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program
著者
書誌事項
The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program
Aspen Publishers, 1997
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注記
Charles M. Firestone, director, the program
内容説明・目次
内容説明
This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.
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