The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program

書誌事項

The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program

by Richard Adler

Aspen Publishers, 1997

大学図書館所蔵 件 / 5

この図書・雑誌をさがす

注記

Charles M. Firestone, director, the program

内容説明・目次

内容説明

This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA36349869
  • ISBN
    • 0898432243
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Gaithersburg, Md.
  • ページ数/冊数
    x, 94 p.
  • 大きさ
    23 cm
ページトップへ