The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program
Author(s)
Bibliographic Information
The future of advertising : new approaches to the attention economy : a report of the Aspen Institute Communications and Society Program
Aspen Publishers, 1997
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Note
Charles M. Firestone, director, the program
Description and Table of Contents
Description
This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.
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