Operating a bus and coach business : insights and practice
著者
書誌事項
Operating a bus and coach business : insights and practice
Allen & Unwin, 1997
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注記
Bibliography: p. 219-228
Includes index
内容説明・目次
内容説明
This is a comprehensive and practical guide to good management and decision making in a bus or coach business. It is the product of a teaching program of transport management in Australia in which the authors anticipate the problems and issues that face managers, and provide insights to address them. Written for both large-scale and small-scale operations in the public and private sectors, it gives an in-depth assessment of the challenges facing the bus and coach industry, and the ways in which a strategically planned business must respond. After introducing the principles of strategic performance and decision making, it covers the business responsibilities of managing and marketing a bus or coach service. It is a text for the transport course at the Institute of Transport Studies in Melbourne in Sydney, and it should be suitable for bus and coach management courses throughout Australasia and the Western Pacific.
目次
FiguresMapsTablesAbbreviationsPrefaceAcknowledgements1 Challanges in the transport industry2 Regulatory reform in the bus and coach industry3 Understanding strategic performance4 Marketing bus services5 Operations and maintenance strategy6 Human resource management strategies7 Cost identification strategies8 Practical applications of costing9 Financial management strategies10 Managing safety in the workplace11 Case study and exercisesReferencesFurther readingIndex
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