Business : an integrative framework
著者
書誌事項
Business : an integrative framework
Irwin/McGraw-Hill, c1998
1st ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text is designed for an emerging version of the Introduction to Business course which is growing in popularity at many colleges and universities. What that means is, this text has been written from an integrated standpoint. It de-emphasizes the functional presentation of most traditional intro to business text books (ie.,--it goes beyond just presenting Management, Marketing, Finance, and Accounting) and demonstrates how these areas are integrated in a organization.
目次
Part 1: The Integrative Nature of Business Chapter 1.The Nature of BusinessChapter 2.The Scope of Business TodayChapter 3.Decision Makers and Decision MakingChapter 4.The Links Between Business and its StakeholdersPart 2: The Impact of External ForcesChapter 5. Diversity and Social PatternsChapter 6.Economic Forces Chapter 7.Global InfluencesChapter 8.The Impact of Financial Markets and ProcessesChapter 9.The Impact of Legal and Regulatory ForcesChapter 10.The Impact of Industry Structure and DynamicsPart 3: Providing Excellence in Goods and ServicesChapter 11.Determining the Direction of the FirmChapter 12.Providing Value for the CustomerChapter 13.Acquisition and Use of ResourcesChapter 14.Integrating Activities and Building CommitmentChapter 15.The Use of Emerging Technology in Producing Quality Products and ServicesPart 4: Assessment and Continuous ImprovementChapter 16.Measuring PerformanceChapter 17.Promoting Change and Renewal
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