Strategic marketing planning and evaluation

Author(s)

• Lancaster, Geoffrey A.
• Massingham, Lester

Bibliographic Information

Strategic marketing planning and evaluation

Geoffrey Lancaster and Lester Massingham

（Marketing in action series / series editor, Norman Hart）

Kogan Page, 1996

Note

Includes index

Details

• NCID: BA36387686
• ISBN:
  • 0749417846
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 187 p.
• Size: 22 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Strategic planning
  • LCSH : Business planning
• Parent Bibliography ID:
  • BA26383689