Strategies for implementing integrated marketing communications

著者

• Percy, Larry

書誌事項

Strategies for implementing integrated marketing communications

Larry Percy

NTC Business Books, c1997

注記

"Published in conjunction with the American Marketing Association."--T.p. verso

Includes index

内容説明・目次

内容説明

This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA36390498
• ISBN:
  • 0844235830
• LCCN: 96032075
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xi, 241 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.123
  • DC20 : 658.8/02
• 件名:
  • LCSH : Communication in marketing