Strategies for implementing integrated marketing communications
著者
書誌事項
Strategies for implementing integrated marketing communications
NTC Business Books, c1997
大学図書館所蔵 全11件
注記
"Published in conjunction with the American Marketing Association."--T.p. verso
Includes index
内容説明・目次
内容説明
This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
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