Business research methods : strategies, techniques and sources
著者
書誌事項
Business research methods : strategies, techniques and sources
（Irish studies in management）
Oak Tree Press, c1997
注記
Includes bibliographies
内容説明・目次
内容説明
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects.
目次
- An overview of the research process
- conducting survey research - a practical guide
- the logic & methods of case study research
- doing action science in your own organization
- the nature of secondary data
- marketing information sources
- Irish financial data sources
- the sampling process.
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