Global high-tech marketing : an introduction for technical managers and engineers
著者
書誌事項
Global high-tech marketing : an introduction for technical managers and engineers
（The Artech House professional development and technology management library）
Artech House, c1993
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
目次
- Strategy and organization
- the profit impact of marketing strategy (PIMS)
- channels of distribution
- selling to foreign markets
- three marketing cases.
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