Promotion : analysis, creativity, and strategy

Author(s)

• Dommermuth, William P.

Bibliographic Information

Promotion : analysis, creativity, and strategy

William P. Dommermuth

Kent Pub. Co., c1984

Note

Includes bibliographical references and indexes

Details

• NCID: BA3646284X
• ISBN:
  • 0534031064
• LCCN: 84000970
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xvii, 745 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumers
  • LCSH : Sales promotion
  • LCSH : Advertising