The ultimate guide to sport event management and marketing
著者
書誌事項
The ultimate guide to sport event management and marketing
McGraw-Hill, 1995
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注記
Includes bibliographical references (p. 369-372) and index
内容説明・目次
目次
Part I: The Role and Scope of Sports Events.Emerging Opportunities.Critical Planning to Master the Game.Designing, Planning and Controlling Event Logistics.Hospitality and Protocol in Sport.Negotiations and Contracts.Risk Management.The Athlete as a Sport Celebrity.Television, Media, Marketing Part I: Photo Finish.Part II: Practical Methods for Achieving Success.How to Achieve Funding, Sponsorship, and Profitability.Merchandising.Outdoor Sport Events.Indoor Sport Events.Public and Private Sport Events.Charitable Events.Closing Ceromonies Part II: Photo Finish.Part III: Appendices.
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