Advertising principles, problems, and cases

Author(s)

• Dirksen, Charles J.
• Kroeger, Arthur
• Nicosia, Francesco M.

Bibliographic Information

Advertising principles, problems, and cases

Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia

R.D. Irwin, 1977

5th ed

Note

First-4th ed. published under title: Advertising principles and problems

Rev. ed. published as: Advertising. 6th ed. 1983

Bibliography: p. 675-677

Includes indexes

Details

• NCID: BA36497414
• ISBN:
  • 0256019258
• LCCN: 76047746
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 690 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Case studies