Advertising principles, problems, and cases

著者

• Dirksen, Charles J.
• Kroeger, Arthur
• Nicosia, Francesco M.

書誌事項

Advertising principles, problems, and cases

Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia

R.D. Irwin, 1977

5th ed

注記

First-4th ed. published under title: Advertising principles and problems

Rev. ed. published as: Advertising. 6th ed. 1983

Bibliography: p. 675-677

Includes indexes

詳細情報

• NII書誌ID(NCID): BA36497414
• ISBN:
  • 0256019258
• LCCN: 76047746
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xviii, 690 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5823
  • DC : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising -- Case studies