Selling : building partnerships
Author(s)
Bibliographic Information
Selling : building partnerships
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw Hill, c1998
3rd ed
- :text:alk. paper
- :computer disk
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Note
Includes bibliographical references and indexes
Accompanied by: GoldMineTM software (3 computer disks (3 1/2 in.))
Description and Table of Contents
Description
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
Table of Contents
- The field of selling
- knowledge and skill requirements
- the partnership process
- special applications
- salesperson as manager
- roleplay cases.
by "Nielsen BookData"
