Marketing management

Author(s)

• Bagozzi, Richard P.

Bibliographic Information

Marketing management

Richard P. Bagozzi ... [et al.]

Prentice Hall, c1998

Note

Includes bibliographical references and index

Details

• NCID: BA3653655X
• ISBN:
  • 0023051620
• LCCN: 97036484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxii, 718, [23] p.
• Size: 27 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management