Market-led strategic change : transforming the process of going to market
著者
書誌事項
Market-led strategic change : transforming the process of going to market
Butterworth-Heinemann, 1997
2nd ed
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注記
"The Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series"
"The Chartered Institute of Marketing"--Cover
"Professional"--Cover
Includes bibliographical references and index
