Marketing by menu
著者
書誌事項
Marketing by menu
Van Nostrand Reinhold, c1990
2nd ed.
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注記
Includes bibliographical references (p. 273-274)
内容説明・目次
内容説明
This text discusses the importance of the menu in creating profitable and successful restaurant and foodservice operations. It also explains the many steps from market surveys to sales histories that are needed to attain and maintain the profit margin.
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