Strategic communications for nonprofit organizations : seven steps to creating a successful plan
著者
書誌事項
Strategic communications for nonprofit organizations : seven steps to creating a successful plan
（Nonprofit law, finance, and management series）
Wiley, c1998
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注記
Includes bibliographical references and index
A floppy disk in pocket (3.5 inch)
"Wiley nonprofit series" -- Cover
内容説明・目次
内容説明
Comprehensive, hands-on strategies targeted to helping nonprofit organizations get their message across Successful communications are absolutely vital to nonprofits. How else can they spread the word about their mission? Raise money? Attract clients to their services? This nuts-and-bolts guide from a nonprofit professional is designed to enable not-for-profit companies to streamline and coordinate their efforts in this area. Part text, part workbook, it presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementary messages go out to the organization's different audiences. You'll find tips on how to adapt the same basic message for a variety of purposes, such as fund-raising, lobbying, public education, publicity, marketing, and advertising. And there is also detailed advice on fitting the message to the medium, be it print, TV, video, or radio. * An accompanying disk features worksheets, forms, surveys, and self-assessment tools to help readers create their own communications plans JANEL M.
RADTKE (New York, New York) is executive director of the Center for Strategic Communications in New York, which runs professional education programs for nonprofit managers.
目次
Why Invest in a Communications Plan? To Advance the Mission. Who Can Make It Happen?: Identify and Know Your Audience. What to Say?: Target Your Message. How to Communicate It? Practical Strategies, Appropriate Vehicles. When and Where? Build a Plan, Create a Calendar. How to Make It Happen? Turning Obstacles Into Opportunities. Is It Working? Evaluate What Happens. Conclusion: The Time is Now. Appendices. Index. About the Author. About the Disk.
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