Strategic communications for nonprofit organizations : seven steps to creating a successful plan
著者
書誌事項
Strategic communications for nonprofit organizations : seven steps to creating a successful plan
(Nonprofit law, finance, and management series)
Wiley, c1998
大学図書館所蔵 全13件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
A floppy disk in pocket (3.5 inch)
"Wiley nonprofit series" -- Cover
内容説明・目次
内容説明
Comprehensive, hands-on strategies targeted to helping nonprofit organizations get their message across Successful communications are absolutely vital to nonprofits. How else can they spread the word about their mission? Raise money? Attract clients to their services? This nuts-and-bolts guide from a nonprofit professional is designed to enable not-for-profit companies to streamline and coordinate their efforts in this area. Part text, part workbook, it presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementary messages go out to the organization's different audiences. You'll find tips on how to adapt the same basic message for a variety of purposes, such as fund-raising, lobbying, public education, publicity, marketing, and advertising. And there is also detailed advice on fitting the message to the medium, be it print, TV, video, or radio. * An accompanying disk features worksheets, forms, surveys, and self-assessment tools to help readers create their own communications plans JANEL M.
RADTKE (New York, New York) is executive director of the Center for Strategic Communications in New York, which runs professional education programs for nonprofit managers.
目次
Why Invest in a Communications Plan? To Advance the Mission. Who Can Make It Happen?: Identify and Know Your Audience. What to Say?: Target Your Message. How to Communicate It? Practical Strategies, Appropriate Vehicles. When and Where? Build a Plan, Create a Calendar. How to Make It Happen? Turning Obstacles Into Opportunities. Is It Working? Evaluate What Happens. Conclusion: The Time is Now. Appendices. Index. About the Author. About the Disk.
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