Mass communication research methods
Author(s)
Bibliographic Information
Mass communication research methods
Macmillan, 1998
- : pbk
- : hard
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Note
Includes bibliographical references (p.320-331) and index
Description and Table of Contents
Description
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Table of Contents
PART 1: INTRODUCTION.- Mass Communication Research.- Methods Asking the Right Questions.- PART 2: THE 'PRODUCTION' DIMENSION.- Researching Media Professionals and the Production Domain Policy and Archival Research.- PART 3: MEDIA CONTENT.- Content Analysis.- Approaches Genre and Narrative Analysis.- Analysing Visuals: Still and Moving Images.- PART 4: AUDIENCES.- Media Audiences: Survey Research.- Media Audiences: Group Interviewing.- PART 5: HANDLING DATA.- Computer-Assisted Handling and Analysis of Data.- Appendix: Sources, Resources, Archives and Access.- References.- Index.
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