Leadership in continuing and distance education in higher education
著者
書誌事項
Leadership in continuing and distance education in higher education
Allyn and Bacon, c1998
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注記
Includes bibliographical references (p. 260-261) and index
内容説明・目次
内容説明
This hands-on and practical book is designed as a textbook for courses in Leadership in Continuing and Distance Education in Higher Education and an operational handbook for practitioners in this fast growing field. With the society, both global and national, moving into the Information Age, there is a major trend for adults, ages 22-75 plus, to go back to school; however, there is very little education for leadership in this field. Leadership in Continuing and Distance Education in Higher Education meets the needs of those teaching courses in the field as well as those administering and staffing programs. Providing the framework needed for successful continuing education efforts in higher education - a combination of knowledge in management, marketing, and academia, this book can be used as a graduate textbook or by practitioners. It is written from an applied approach to support the education and training required to plan, implement, operate, and evaluate continuing education programs. Also contained in the book are chapters on expenditure analysis and revenue planning, promotional processes and motivating staff and faculty. Cynthia J. Shoemaker has 23 years of experience in the field of Continuing Education at several institutions of higher education.
目次
Most chapters close with "Summary," and "Bibliography." I.CHALLENGES AND CHANGES CONTINUING EDUCATION.
1.Higher Education Writes Futures in the Sky.
Summary.
Bibliography.
2.Challenges, Issues and Trends in Continuing Education in Higher Education.
Past Views of Continuing Education.
Issues in Continuing Education.
Challenges of Setting up a New Continuing Education Unit.
Summary.
Bibliography.
II.LEADERSHIP FOR THE 21ST CENTURY IN CONTINUING EDUCATION.
3.Leadership and Administration in Continuing Education.
Leadership.
The Difference Between Leadership and Management.
Sources of Power.
Social Exchange-How to Make Interactions Work for You.
Getting the Minimum Effort.
Characteristics of Successful Leaders.
The Use of Power.
Idiosyncrasy Credit.
Organizing Structures.
Summary.
Bibliography.
4.Planning for Continuing Education in Higher Education.
Developing a Vision.
Scenarios and Objectives for Managing Change.
Strategic Planning.
Educational Leadership and Planning for Change.
Summary.
Bibliography.
5.Making Decisions in Continuing Education.
Kinds of Decisions.
The Decision-Making Process..
Power, Roles, and Goals of Administration and Faculty.
Summary.
Bibliography.
6.Team Work, Team Building, and Small Groups.
Dynamics of Small Work Groups.
Prediction of Work Group or Team Performance.
Team Learning and Shared Vision.
Thoughts on Team Work and Knowledge Building.
Summary.
Bibliography.
7.Motivating and Empowering Staff, Faculty, and Students.
Organizational Group Motivation Theory.
Individual Motivation.
Supportive and Defensive Workplaces.
Summary.
Bibliography.
8.Problem Solving in Continuing Education:
Steps in Problem Solving.
Group Techniques.
Individual Techniques.
Some Last Tips on Problem Solving.
Summary.
Bibliography.
9.Learning in Distance Learning.
Needed Steps for an Institution to Set Up Distance Education.
Administrative and Support Services Enhancements.
Educational Interactions.
Support for Distance Learning Infrastructures.
Summary.
Bibliography.
10.Planning, Implementing, and Evaluating Non-Credit Programs.
Adult Learners.
Long Range Forecasts, Goals, Objectives, and Activities.
Distance Learning and Non-Credit Courses.
Contract Courses.
Quality Concerns.
Summary.
Bibliography.
III.MARKETING AND FINANCES IN CONTINUING EDUCATION.
11.Marketing, Diffusion of Innovations, and Direct Mail Processes.
Marketing Concepts.
Organizational Resistance.
Communication and Change.
Diffusion of Innovations.
Adopter Categories.
Direct Marketing.
The Four "P"s of Marketing.
Summary.
Bibliography
12.Finances and Proposal Writing: Institutions of Higher Education Are Each Unique.
Day to day Operational Budgets.
Starting Up: Developing a Management Plan.
Finances and Proposal Writing.
Parts of an Effective Proposal.
Proposal Draft Guide.
Summary.
Bibliography
Appendices.
Appendix A: Sample Mission Statement for Off-Campus Programs.
Appendix B: Sample Market Plan Development Questionnaire.
Appendix C: Sample External and Internal Planning: Unit Plan.
Appendix D: Sample Continuing Education Department Annual Report.
Appendix E: Private University: On-Campus and Off-Campus School of Engineering Annual Report (Excerpts).
Appendix F: State University: Annual Reports (Excerpts).
Appendix G: Distance Education Organizations-Worldwide.
Appendix H: Teaching with Technology at One Institution of Higher Education.
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