Perspectives on European business
Author(s)
Bibliographic Information
Perspectives on European business
Whurr, c1998
2nd ed
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Note
Previous ed.: 1995
Includes bibliographical references and index
Description and Table of Contents
Description
The first part of this book focuses on the European business environment and addresses the main political, economic and social issues relating to European integration. The second part investigates appropriate national and company level responses to the changing European environment. Contrasting viewpoints and alternative prescriptions are highlighted throughout.
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