Marketing research

Author(s)

• Lehmann, Donald R.
• Gupta, Sunil
• Steckel, Joel H.

Bibliographic Information

Marketing research

Donald R. Lehmann, Sunil Gupta, Joel H. Steckel

Addison-Wesley, c1998

Note

Includes bibliographical references and indexes

Details

• NCID: BA36644687
• ISBN:
  • 0321014162
• LCCN: 97034741
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, MA
• Pages/Volumes: xx, 780 p.
• Size: 25 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research