Media communication : an introduction to theory and process
Author(s)
Bibliographic Information
Media communication : an introduction to theory and process
Macmillan, 1998
- : hardcover
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the Net and virtual reality.
Table of Contents
Introduction - Setting the Scene: Media in Context - The Language of Study - Audience: The Uses We Make of Media - Purpose, Role and Performance - The News: Close Encounters with Reality - Ways and Means: How Media Go About Producing the Message - You Think You Have Problems? Pressures and Constraints on the Media - In the Wake of Magellan: Research as Exploration - Ownership and Control: Media Issues - Prising Open the Black Box: Media Effects Revisited - Cyberspace Calling? - Notes - Glossary
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