Grocery revolution : the new focus on the consumer
Author(s)
Bibliographic Information
Grocery revolution : the new focus on the consumer
Addison-Wesley, c1997
- : pbk
Available at 20 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 219-239)
Description and Table of Contents
Description
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Table of Contents
I. REVOLUTION IN THE GROCERY INDUSTRY.
1. Ravages of Change.
2. The Broader Revolution.
3. Evolution of the Packaged Goods Industry.
4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing.
5. The Market Adjusts.
6. The Solution: Efficient Consumer Response.
7. The Shape of the Future.
II. CONSUMERS' GROCERY SHOPPING BEHAVIOR.
8. How Do Consumers Decide Where to Purchase Groceries?
9. How Do Consumers Decide What Categories to Buy?
10. How Do Consumers Decide Which Brands to Buy Within a Product Category?
11. How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?
by "Nielsen BookData"