Advertising and sales promotion strategy

Author(s)

• Tellis, Gerard J.

Bibliographic Information

Advertising and sales promotion strategy

Gerard J. Tellis

Addison-Wesley, c1998

Note

Includes bibliographical references and indexes

Details

• NCID: BA36646616
• ISBN:
  • 0321014111
• LCCN: 97020699
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: xvii, 483 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC21 : 658.8/2
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Marketing -- Management