Marketing today : a basic approach

Author(s)

• Schwartz, David Joseph

Bibliographic Information

Marketing today : a basic approach

David J. Schwartz

Harcourt Brace Jovanovich, c1977

2nd ed.

Note

Includes bibliographies and indexes

Details

• NCID: BA3666919X
• ISBN:
  • 0155550861
• LCCN: 76042016
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: New York
• Pages/Volumes: xxiii, 747, [56] p.
• Size: 24 cm.
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing