How to conduct surveys : a step by step guide
著者
書誌事項
How to conduct surveys : a step by step guide
Sage Publications, c1998
2nd ed
- : cloth
- : pbk
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注記
Bibliography: p. 96
Includes index
内容説明・目次
内容説明
Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.
目次
Conducting Surveys
Everyone Is Doing It
The Survey Form
Questions, Scales and Appearance
Getting It Together
Some Practical Concerns
Sampling
Survey Design
Environmental Control
Analyzing Data from Surveys
Presenting the Survey Results
「Nielsen BookData」 より