The power of two : how companies of all sizes can build alliance networks that generate business opportunities
著者
書誌事項
The power of two : how companies of all sizes can build alliance networks that generate business opportunities
（The Jossey-Bass business & management series）
Jossey-Bass, c1998
1st ed
- : cloth
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注記
Includes index
内容説明・目次
内容説明
Tap the Power of Alliance Networks
Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
目次
1. The Magic Number.
2. The Advantages of Joining the Power of Two Movement.
3. An Overview of the Alliance Process.
4. Leveraged Networks.
5. The Alliance Champion.
6. Allaince Analysis.
7. Cocreating Business Oppotunities.
8. Rules of Engagement.
9. Trust.
10. Cultural Criteria.
11. The Future of Alliances.
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